DVLA sealed bids auction result

The first DVLA sealed bids auction came to a close Monday and the results are in.

This was the DVLA's first move away from the traditional cherished number plate auction format and as such a barmoter for the number plate market in these times of credit crunch too

The results were mixed - not a runaway success but not a complete flop either - we think the DVLA will experiment further with this an other auction formats - in addition to their DVLA buy online facility for private number plates which is now also running.


The good

69% lots sold
£840,320 total sales
£51,250 highest priced lot

The bad

31% lots unsold
low prices achieved- average £816 compared to DVLA average of £3500
Poor advertising & low uptake.

The conlusion
Although the first DVLA sealed bids auction had a degree of success - selling some 69% of the lots - it's still unsure as to the long term prospects of this new DVLA auction format.

The DVLA usually enjoy average sales of £3500 per lot at DVLA auction but the DVLA sealed bids auction averaged only £816 - we feel this is due largely to the poor marketing effort on behalf of the DVLA.


See also
DVLA sealed bids auction - the results
DVLA sealed bids auction

DVLA number plate auction